Thank you to BIOS² Fellows Gracielle Higino and Katherine Hébert, we will be offering a series of two webinars on Science Communication!
The objective of this training is to share and discuss the concepts and tools that contribute to effective science communication. The training will be split into two sessions, which will cover the basic concepts of effective science communication and how social media tools can be used to boost the signal of your research and extend your research network. Each training will take the form of a presentation interspersed with several short activity modules, where participants will be invited to use the tools we will be discussing to kickstart their own science communication.
The training sessions will be held in English on June 1st and 2nd (1:00-2:30PM).
June 1: The basics of science communication
Objectives:
- Discuss what science communication (or SciComm) can be, and its potential role in boosting the signal of your research
- Make an overview of basic concepts and tools that you can use in any medium (blog posts, presentations, conversations, twitter, etc.) to do effective science communication
During this session, we will:
- Discuss (in breakout groups) the potential pitfalls of science communication (notably, diversity and inclusivity problems), and how to overcome them.
- Cover the basic concepts of science communication, including the Golden Circle method, the creation of personas, and storytelling techniques.
- Have short activities where participants will be invited to try to use some of the techniques we will be covering, such as filling in their own Golden Circle and explaining a project or paper as a storyboard.
June 2: Social media as a science communication tool
Objectives:
- Rethinking the way we write about science by exploring the world of blog posts
- Clarify the mechanics of Twitter and how it can be used effectively for science communication
During this session, we will:
- Discuss how to create a story structure using titles and the flow of ideas in blog posts, especially when we are used to writing scientific articles
- Cover the basics of how Twitter works (retweets, threads, replies, hashtags, photo captions, etc.) and how to find helpful connections
- Have short activities where participants will be invited to write their own Twitter biographies and to create a Twitter thread explaining a project of their choice.
To register, please fill out this short form: https://bit.ly/bios2_TS_ScienceComm